![]() I just took it more seriously than anyone else. More locations of course meant a lot more burgers and Kroc wasn't shy about his role in elevating McDonald's burger sales, even bragging "I didn't invent the hamburger. What began as a small drive-in restaurant in San Bernardino, California and has grown into an American icon that proudly serves 63 million customers every day. Just two years later, Kroc had pushed that number to 400 million. It was the first McDonald's location east of the Mississippi river, and after that, the fast food restaurants (and burger sales) began spreading like wildfire.īy 1958, McDonald's had expanded significantly and sold 100 million burgers with Kroc on the team. ![]() ![]() By the time Kroc opened his first McDonald's location in Del Plaines, Illinois, in 1955, McDonald's boasted that it had sold over 15 million burgers - only seven years after the McDonald brothers re-opened their humble burger stand. In order to dominate the market, retain its loyal customers, and attract new. Under his drive to expand, McDonald's burger sales exploded. Question: Case 3.2 Business Case: Big Data Analytics is the Secret Sauce for Revitalizing McDonald’s With 62 million daily customers and an annual revenue of 27 billion, McDonald’s has a virtually unrivaled amount of data at its disposal to analyze. It was in 1954 though that everything really changed and the brothers went into a business with Ray Kroc, a milkshake salesman who envisioned McDonald's moving well beyond the West Coast.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |